July 2012: B.U.G. (Beautiful.Useful.Green) Design


Sparkling or still, fizzy or flat? If you prefer your water carbonated then the SodaStream home soda maker is a refreshing alternative to bottled water and soda. Your water won’t fall flat with the SodaStream. And neither will the environment.

SodaStream in the Rainwater HOG office. It’s a glass half full kind of day.

Why is it beautiful?
Every time you use this ‘Active Green’ product to carbonate water at home you reduce your daily CO2 footprint. Use the soda mixes to make your own home brew. Feeling fancy? Try making a sparkling ‘shrub’ for a plum delicious change. Or simply drink your tap water, transformed.

Why is it useful? This affordable home tool uses minimal counter space in place of storage space for bottled waters and sodas.  One SodaStream carbonator makes 60 or 110 liters, equivalent to 170 or 310 aluminum cans. That means less packaging waste from cans and bottles, and less pollution caused by the transport of bottled beverages. And to complete the green cycle, when the the carbonator cartridge runs out, it can be refilled at any number of participating retailers (including Costco, Staples, Bed Bath & Beyond, and Target).

Why is it green? The carbon footprint of SodaStream is up to 80% lower than other carbonated soft drinks. The carbon footprint of a product or service is the total carbon dioxide (CO2) and other greenhouse gases emitted during its lifecycle, from its production to its final disposal. Something to bubble about, indeed.

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