March 2012: B.U.G. (Beautiful.Useful.Green) Design

Rallye Aicha des Gazelles

Sally writes, “Ever heard of an offroad car rally having environmental credentials? NO? That’s because the Rallye Aicha des Gazelles, now in its 20th year, is the first to seek and be granted ISO 14001 certification for seeking to manage and constantly improve its environmental performance.  And the best bit – I am driving in it!

Why is it beautiful? The wild vistas of Morocco have staged countless Hollywood movies but this time they are the terrain for an all-female nine-day off-road rally where the emphasis is on land navigation (no satnavs here) rather than speed.  The Rally raises funds for medical services in the remote areas of Morocco, and demonstrates female strength and independence in a country which is finally starting to support its female population.
Why is it useful? Raising funds for essential medical services is useful but the Rally also demonstrates, with its commitment to minimum waste, responsible practices and socially beneficial outcomes, how a car rally can tread lightly on the earth and still be sporty – and fun!

Why is it green? The Environmental Management System for the Rally involves all competitors signing an “environmental good behavior” charter around water and energy use, the carbon emissions from the event are offset by contributions to a program in Morocco that composts household waste for agricultural use without releasing CO2 into the air, and the premise itself that the winner drives the shortest distance, rather than the fastest speed, encourages less fuel consumption.

It is so much more productive to re-design driving events like this rather than to call for a halt to all extraneous fuel-burning activity.  By the time you are reading this I will be in Paris learning to navigate without electronics, in French, before my epic drive in a VW Amorak.  We will be posting YouTube video daily – I hope!!

Join the Sammy and Sally Rally community page on facebook to follow the adventure.

Check out Sally’s blog for more B.U.G. Designs.

Surement le Maroc a besoin d’eau de pluie porcs! (Translation: Surely Morocco needs Rainwater HOGs!)

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